Shuang Wu

Hello:) Shuang is a graphic designer who loves spreading ideas through visual forms🌈️ and designing for humans👩🏻 by turning static into motion💥️ and working with new technologies🤖️. She is also a global explorer who is fascinated by cultures🌎.

Shuang is currently a Graphic design and Art History major senior at Maryland Institute College of Art (MICA)︎. She previously interned at Altavia x Creative Capital China︎, and Maryland Film Festival︎.


Contact:  ︎ ︎


Festival Campaign
Exhibition Design
Art Direction
Social Design
Title Sequence
VR Space
Motion Branding
Product Design
Design Practice

3. Thomas Kuhn


TK / 1962
From The Structure of Scientific Revolutions

            Yet one standard product of the scientific enterprise is missing. Normal science does not aim at novelties of fact or theory and, when successful, finds none. New and unsuspected phenomena are, however, repeatedly uncovered by scientific research, and radical new theories have again and again been invented by scientists.
            The practice of normal science depends on the ability, acquired from exemplars, to group objects and situations into similarity sets which are primitive in the sense that the grouping is done without an answer to the question, “Similar with respect to what?” One central aspect of any revolution is, then, that some of the similarity relations change. Objects that were grouped in the same set before are grouped in different ones afterward and vice versa. Think of the sun, moon, Mars, and earth before and after Copernicus; of free fall, pendular, and planetary motion before and after Galileo; or of salts, alloys, and a sulpuhur-iron filing mix before and after Dalton.